Nitecrest are Europe's leading manufacturer & the UK's largest provider of plastic gift cards, with a market share in excess of 60% operating in the very heart of this quickly developing and growing market place, offering our clients a solution from concept through to production of the finished giftable item. The Nitecrest team is best placed to offer you our experience and support to aid your scheme to drive maximised sales by using designs, materials and state of the art production techniques which will make your gift card product stand out from the crowd.
Please feel free to take advantage of our free consultancy service on any new gift card schemes you might have in the pipe line, or if you are looking for some new ideas to give established gift card schemes a new lease of life. Whatever your requirement the Nitecrest team are happy to assist you. Please contact our sales team at
Lenticular is the creation of an illusion of movement, depth and perspective within flat printed images on gift cards. We achieve this illusion by manipulating flat images with sophisticated software before printing directly onto a sheet of material containing thousands of lenses called lenticules. These lenticules deceive the eye by allowing it to simultaneously view alternating sections of multiple flat images. Consequently the viewer of a lenticular image perceives movement, depth and perspective on the plastic card, where there is none!
3D refers to a printed image that shows depth as the viewing angle changes. In 3D, the picture's elements are positioned vertically on the lens in different levels so that an illusion of depth and perspective can be assigned to each of them.
A good flip, motion or zoom effect is made up of images that flip back and forth or side to side as you turn the lenticular piece.
Adding a special finish over and above a standard printed plastic gift and loyalty card can significantly add value to the cards perception as a product to the consumer and therefore has the ability to drive sales of your product over the competition.
Nitecrest offer a full range of special finishes from state of the art printing techniques to specialist in-line and off-line finishes such as those which we have listed to the right hand side. Please note this is an overview and not an exhaustive list.
The consumer is becoming more demanding in their expectations from plastic gift and loyalty cards; no longer do they want a standard plastic card, instead they are seeking out those which are offering something special and look superior.
Open loop plastic gift cards provide both the consumer and the issuer with flexibility and choice. The virtue of open loop plastic gift cards is that they allow the consumer choice of purchasing style and also location of spend; they can be purchased for example online and redeemed in high street locations or shopping malls.
Depending on the retail model, the plastic cards may be magnetic stripe or EMV compliant.
Closed loop plastic gift cards are primarily used to acquire incremental sales revenue and help promote consumer brand awareness for the respective retail brand. Through the issuance of a closed loop plastic gift card, retailers can drive footfall and realise an increase in overall consumer spending as well as increased value of individual sales.
The perceived value of the card is key in the closed loop plastic gift card retail business. The consumer is far more likely to increase their load value on a card of perceived higher value ie. lenticular, foil, glitter varnish etc.